Social media marketing is one way to amp up your business promotion strategies by engaging with customers on social media platforms like Facebook, Instagram, Twitter, or Pinterest. Great social media practices can drive sales, create loyal customers, and spread brand awareness.
What is Social Media Marketing?
Social media marketing is a type of digital marketing where it involves the creation and promotion of content, products, and services on social media sites to achieve marketing goals. Activities include posting status, image, and videos to drive customer engagement and sales.
If you want to hone your skills as a social media marketer or improve your social media sites, here’s what you need to know.
Benefits of Social Media Marketing
Social media becomes one of the most powerful marketing strategies for businesses to grow. It’s no wonder because millions of people log in to their social accounts and browse hundreds of brands every day.
So, why not make the most of it? If you’re still unconvinced, here are some of the benefits of social media marketing.
- Drive leads. Posting quality content can drive leads back to your site or store. Get people to sign up, avail discounts, or purchase special products through your social platform.
- Create a buzz. Have people talk about you especially when you post something viral. You need to be highly creative and knowledgeable of your audience target to get their attention. But even so, posting regularly can already create hype around your business.
- Generate sales of products or services. Marketing your products and services on platforms like Facebook or Instagram can boost up sales. About 2 billion people are on social media and get to see unique businesses online, so make it count. On Facebook, you can place your products and services on FB Shop or Marketplace, while you can snag a photo of it on Instagram and Pinterest.
- Provide a means of customer service and feedback. Social media is where customers get to engage directly with your brand. They can either like, share, or comment on the status you’ve posted. In addition, they can message your business page for queries, remarks, and online problems. Take this as an advantage to respond to them openly of the issue at hand.
- Keeps people informed about the company. Do you have any events coming up? Or new products to launch? Keep people informed about the latest news of your business with regular updates on your social media sites.
How to create a social media strategy
Businesses are fully invested in their social campaigns to reap the benefits of the platform. It’s not just about creating an account, but more of how to engage with customers. So, with social media marketing, you need to properly strategize your posts, replies, and comment.
- Know your goals and objectives. Consider your business goals before you start posting an update. Here are some pointers you need to raise:
- What do you want to achieve (build awareness, increase likes, generate leads, or sales of products and services)
- Who is your target audience (demographics, likes, dislikes, what’s their social media platform and how they used it)
- What content should you use for the campaign (article, infographics, video)
- Identify platforms and competitors. Every platform has a unique environment and engaging atmosphere. For instance, Facebook has a laid-back, casual scene perfect for high engagement opportunities – like, share, comment, or message.
Meanwhile, Pinterest and Instagram are social sites ideal for businesses to showcase their products through imagery.
After identifying your platform, research existing competitors and learn from their growth and failures. What are their content strategies? What time do they post their updates? Do they have other social platforms that drive leads to their business?
- Create and curate content. Social media content should include a mixture of links to news and blog posts, images, graphic design, and videos. It should be engaging and shareable to reach more customers.
Try to balance target content and promotional content for refreshing brand experience. According to Sproutsocial, 46 percent of followers will leave a business if they have too much promo content.
Keep it unique and be very selective of your chosen content. Post content at a time where engagement is high.
- Engage with customers. Social media is a platform where people connect, converse, and share concerns over an issue. Grow your brand by responding to your audience.
Make it an effort to respond as much as you can within 30 minutes or at most 24 hours. People are more chipper if you engage with them at a faster time rate.
- Evaluate and track your results. Use a tool to know how many customers respond to your campaign. You can use tools like Google Analytics or Facebook Ad Analytics to review your activity.
Many marketers use metrics to know if the campaign was successful or not. From there, they can regroup and improve their social efforts.
Social marketing tips you need to know
Ready to start your social media marketing strategy? We have tips for you to follow:
Set S.M.A.R.T. goals. When setting goals, always remember to do the SMART goals process – specific, measurable, attainable, relevant, and timely. For example:
- Specific – Gain 100 followers by the end of January
- Measurable – With the use of Facebook Analytics, you can set and see the landscape of your campaign and how many people have responded to it
- Attainable – Is 100 easily attainable for your campaign? Set high goals, but make sure you can do it.
- Relevant – What will the 100 followers be? Are you looking at people to engage with your brand? Or grow your leads to your website?
- Timely – Set enough date and time to realize your goals. For one month, you need at least 3 or 4 likes per day.
Know what metrics work for you. There are different metrics you can consider and pursue to understand your audience.
- Reach – How many people saw your post
- Clicks – How many people clicked on your logo, page, or campaign
- Engagement – How many people who interacted with you
- Organic and paid clicks likes – If you paid for your campaign, there’s a fine distinction between organic reaching and likes and those who’ve seen it through a sponsored post
Plan thoroughly your social media content. Consider keywords on your images and content to be discovered organically by social search results. What’s more, you need to study your market when they usually post or open their social accounts. Many people open their social platforms before 9AM, 11AM to 1PM, and 4PM to beyond.
Schedule your posts accordingly for the rest of the month. Don’t just plan a post for today or tomorrow. If possible, plan your content for the year!
Remarket content to people who have shown interest. When repurposing a past social campaign that’s successful, make sure not to copy it as it is. You can add new twists to your campaign or offer, such as a video of the previous success, introduction to serving more customers in various channels, or adding new products and services to the brand.
Writer, Illustrator, and Animator. Director of Bata Ako Ph and Ilonggo Animation Festival. Online speaker and moderator for anything lifestyle and productivity stuff related. Needs to drink 10 cups of tea a day to be considered normal. Visit her website at glorymoralidad.com!